Twitter has announced a new revenue-sharing program designed to attract content creators to its platform. The program, outlined in a support post, sets high criteria for eligibility. To qualify, users must be subscribers of Twitter Blue or Verified Organizations and have garnered a minimum of five million post impressions in each of the past three months. Additionally, users must pass a human review process and comply with Twitter’s Creator Subscriptions policies. Eligible users will be paid through a Stripe account. Twitter plans to launch an application process for the program, which can be found under “Monetization” in account settings.
This initiative by Twitter aims to enhance its appeal as a platform for content creators. Interestingly, the program’s introduction comes shortly after Meta launched its own Twitter rival, Threads. Threads gained significant traction, attracting over 100 million users within its first five days—an impressive achievement surpassing previous record-holders, ChatGPT and TikTok.
Twitter’s revenue-sharing program signals the company’s commitment to supporting content creators and encouraging the production of engaging and valuable content on its platform. By offering financial incentives, Twitter aims to foster a thriving creator community and further solidify its position as a prominent social media platform.